To Rebrand America, Unbrand Aid

An article by Ruth Levine, further to the great article of Bono (yes, the Singer of U2...) in the New York Times a days ago on "Rebranding america".
"And by appointing a team of people in the National Security Council, the Departments of State and Defense who have spoken out about the central position of development in U.S. foreign policy". Says Bono:
“From a development perspective, you couldn’t dream up a better dream team to pursue peace this way, to rebrand America.”